Enhancing Product Discovery with Smarter Search Functionality
Overview
To improve product discovery and streamline the shopping experience, we optimized Emma Bridgewater’s internal site search using the Boost Commerce Product Filter & Search app. By implementing Suggested Terms, Helpful Links, and Personalized Product Recommendations, we made it easier for customers to find what they were looking for—leading to significant improvements in engagement and conversions.
Services & Technology
Services Provided:
- Internal Site Search Optimization
- UX/UI Enhancements
- Personalization & Product Recommendations
The Challenge
- Limited Search Functionality: The existing site search wasn’t effectively guiding users to relevant products.
- High Search Exits: Customers were abandoning searches due to lack of relevant results.
- Missed Personalization Opportunities: The search experience wasn’t tailored to user behavior or preferences.
The Solution
- Suggested Terms & Helpful Links: Provided users with predictive suggestions and quick access to relevant categories.
- Personalized Product Recommendations: Used search behavior to tailor product suggestions dynamically.
- Improved Search UX: Designed a cleaner, more intuitive search interface for a frictionless experience.
The Results
- 57% Increase in Visits With Site Search
- 27% Increase in Conversion Rate of Visits With Site Search
- 10% Reduction in Search Exits
By maximizing the capabilities of Boost Commerce’s search functionality, we enhanced Emma Bridgewater’s internal site search, driving stronger engagement, improved conversion rates, and a more seamless shopping journey.