About Me

I'm an eCommerce strategist based in London with 15 years across platform architecture, international expansion, and commercial strategy. Currently a consultant at Vervaunt, a London-based eCommerce consultancy and Shopify Plus Platinum Partner, where I work on enterprise replatforming, tech stack strategy, and international growth for fashion, beauty, and lifestyle brands.

My work sits at the intersection of technical architecture and commercial performance. I'm as comfortable evaluating data schema and metadata structure as I am conducting TCO analysis or translating KPI frameworks into C-suite reporting.

I've worked in-house running the channel, agency-side delivering it for clients, and now advise on how brands should think about it strategically. The combination changes what you notice. That range tends to surface problems, and solutions, that a single track doesn't.

• VervauntTechnical eCommerce Consultant

  Enterprise strategy, platform architecture, and international growth across a portfolio of luxury and lifestyle brands.

• BORN GroupSenior Product Manager

  Led group-wide eCommerce strategy across a portfolio of global luxury and premium clients, aligning platform decisions with long-term commercial roadmaps.

• WeMakeWebsitesSenior Product Owner

  Led replatforming and D2C strategy for high-growth brands.

• K2 Sports, SeattleeCommerce Delivery Manager

  Oversaw digital commerce across a portfolio of 10+ heritage outdoor and action sports brands.

• Just Kids Store, ChicagoDirector of eCommerce

  Built and ran the digital channel from the ground up.

I speak regularly on platform strategy, AI in commerce, and international growth. Recent appearances include the Pulse eCommerce Summit, Gorgias In Conversation London, and eCommerce Expo.

All speaking events →

I've worked with brands across luxury fashion, beauty, and lifestyle, including Karl Lagerfeld, LVMH, Laura Geller, Mulberry, HMV, Palace Skateboards, Varley, TOAST, and Emma Bridgewater.

Full client list →

Originally from Chicago. I've lived in Seattle, Luxembourg, and now North London, where I have strong opinions about pub quality and sourdough. I'm interested in slow food, well-made things, maps, and horology.

contact@barrettahern.com · LinkedIn