Work
Strategic eCommerce Portfolio
Shopify Plus strategy and eCommerce advisory across fashion, beauty, lifestyle, and retail.
Work
Shopify Plus strategy and eCommerce advisory across fashion, beauty, lifestyle, and retail.
All clients
TOAST
Stephen Webster
The Nue Co.
Bluebella
Skinnydip
This Works
Childsplay Clothing
Haynes Publishing
Emma Bridgewater
Newbie
PURE Electric
DB Journey
B!POD
Featured clients
Shaped a Shopify to Shopify Plus migration for a mission-driven sustainable fashion brand, building a multi-currency internationalisation architecture and connecting CRM, search, personalisation, payments, and reviews into a unified commercial stack. The CRO programme delivered an 84% uplift in conversion rate and a 45% increase in average order value.
Directed the migration of a heritage British lifestyle brand from an end-of-life bespoke platform to Shopify Plus, designing for editorial commerce and homeware expansion from the outset. Architected bespoke features — private sale, store finder, a shoppable magazine — alongside fit recommendation, wishlist, and reviews integrations that had been impossible on the previous stack.
Executed a Magento to Shopify Plus migration for a British luxury jeweller in lockstep with a full brand identity refresh and redesigned digital experience. Integrated personalisation, CRM, tax compliance, and international payments — conversion rate doubled post-launch.
Guided the Magento to Shopify Plus migration for a globally recognised maternity wear brand through a simultaneous replatform and complete rebrand, designing a parallel multi-market store architecture. Integrated CRM, tax compliance, reviews, and UGC into an editorial-led shopping experience across international markets.
Delivered a Magento to Shopify Plus migration for a premium skincare and wellness brand, rebuilt mobile-first with subscription commerce built in from day one. Integrated Klaviyo, Recharge, and personalisation tooling through a CRO programme that drove a 38% increase in overall conversion rate and a 45% uplift on mobile.
Redesigned and replatformed the UK's leading electric scooter retailer to Shopify Plus, taking a conversion-first approach grounded in user testing and built around a bespoke product comparison tool. Extended into European markets via Shopify Markets, with an architecture built to scale further.
Replatformed a premium Norwegian travel goods brand from a bespoke platform to Shopify Plus in four months, building five regional B2C stores alongside a parallel B2B wholesale architecture on Shopify Markets. Defined the internationalisation and conversion strategy — personalisation, upselling, and bundle discounting — to underpin rapid global expansion.
We love breaking new ground. This project was one of the first Shopify stores globally to implement Shopify Markets, proving that localized, international e-commerce can be seamless and stunning. The design community agreed, honoring the site with CSS Design Awards for UI Design, UX Design, and Innovation, as well as an Awwwards Honorable Mention.