Work

Selected eCommerce Work

Platform strategy, international growth & conversion programmes for fashion, beauty & lifestyle brands.

Barrett Ahern, eCommerce Strategist at Vervaunt

Selected work

Programmes Led

Client names are withheld. Named references available on request.

  1. Global fashion house | 35 markets, 8 languages

    Mandate
    Salesforce Commerce Cloud to Shopify Plus migration.
    Decision
    Defined a single integration architecture across CRM, PIM, OMS, payments, search & logistics rather than preserving market-level systems, accepting a harder migration for one governable platform.
    Outcome
    Internationalisation, merchandising & discount framework adopted across every market entity.

  2. Beauty device retailer | 80+ markets

    Mandate
    Consolidation of 30+ storefronts & multiple brand codebases.
    Decision
    Chose multi-entity Shopify Markets over per-market storefronts, trading regional autonomy for one codebase and a single performance baseline.
    Outcome
    One architecture serving 80+ markets.

  3. Omnichannel retailer | 100+ stores

    Mandate
    Evaluate replacement of a heavily customised legacy stack.
    Decision
    Specified a future state unifying online & store estate within existing multi-channel payment tokenisation and preorder constraints, instead of a clean-slate rebuild.
    Outcome
    Platform strategy signed off, international expansion & personalisation unblocked.

£1bn+ GMV overseen across 30+ brands | 25+ end-to-end migrations | 2x conversion on a luxury jewellery replatform