Work
Strategic eCommerce Portfolio
Shopify Plus strategy and eCommerce advisory across fashion, beauty, lifestyle, and retail — delivered through Vervaunt.
Work
Shopify Plus strategy and eCommerce advisory across fashion, beauty, lifestyle, and retail — delivered through Vervaunt.
All clients
Karl Lagerfeld
LVMH
ME + EM
Mulberry
Laura Geller
HMV
Self-Portrait
Palace Skateboards
CurrentBody
Varley
Pangaia
Thrive Causemetics
Champion
Daniel Wellington
OKA
TOAST
Stephen Webster
Billionaire Boys Club
The Nue Co.
Refy
Bluebella
Seraphine
Whittard of Chelsea
Ancient + Brave
AU Vodka
Skinnydip
This Works
Childsplay Clothing
Haynes Publishing
Emma Bridgewater
Micro Scooters
Newbie
PURE Electric
DB Journey
LiftFoils
Headcovers Unlimited
Batch LDN
B!POD
Featured clients
Led the Salesforce Commerce Cloud to Shopify Plus migration across 35 markets in 8 languages. Defined the technical architecture and integration strategy across CRM, PIM, OMS, payments, search, and logistics. Established an internationalisation framework, merchandising, and discount strategy to drive conversion performance across a complex multi-entity global operation.
Governed the international architecture and domain strategy for a highly anticipated, LVMH-backed luxury fashion relaunch, designing a scalable international architecture across key global markets, and establishing enterprise-grade SEO foundations to preserve and consolidate organic equity through the transition.
Defined the technology and platform strategy for a fast-scaling luxury fashion brand with ambitious growth targets, providing a clear recommendation on the optimal commerce platform to support future-proof growth, an improved customer experience, and long-term scalability.
Conducted a comprehensive eCommerce audit across a luxury fashion estate, identifying opportunities to unlock growth, align with technical best practices, and improve organic visibility, international market targeting, and conversion across key customer journeys.
Defined and governed a scalable international eCommerce strategy for a high-growth beauty brand, navigating Merchant of Record constraints, Shopify Markets architecture changes, and FX-driven pricing complexity to deliver a fully localised UK/EU experience that addressed checkout friction, improved pricing control, and unlocked sustainable international growth.
Led platform strategy for a complex omnichannel transformation, evaluating the replacement of a heavily customised legacy stack with a scalable commerce architecture. Defined a future-state solution unifying ecommerce and a 100+ retail stores. Enabled international expansion and AI-driven personalisation, while navigating critical constraints around complex, multi-channel payment tokenisation, preorder flows, and legacy system integration.
Providing ongoing eCommerce advisory and technical governance for a luxury fashion brand, overseeing platform performance, product catalogue architecture, and the strategic application of AI tooling to catalogue enrichment and on-site discovery.
Provided strategic advisory on consolidating a complex headless international architecture across multiple markets, preserving the brand's distinctive editorial identity and high-heat drop commerce model while reducing operational fragmentation.
Defined and governed a global Shopify Plus consolidation for CurrentBody, unifying 30+ storefronts and multiple brand codebases into a single architecture leveraging multi-entity Shopify Markets. Led platform strategy across internationalisation, integrations, and UX, delivering a scalable, high-performance D2C experience across 80+ markets.
Delivered an eCommerce audit for a premium womenswear brand, diagnosing conversion leaks across the front-end mobile-first experience, paid social routing and checkout UX. Built a prioritised customer-journey roadmap alongside the business case for a Hydrogen-to-Liquid replatform to unlock deploy velocity and enable the trade and merchandising teams.
Shaped a Shopify to Shopify Plus migration for a mission-driven sustainable fashion brand, building a multi-currency internationalisation architecture and connecting CRM, search, personalisation, payments, and reviews into a unified commercial stack. The CRO programme delivered an 84% uplift in conversion rate and a 45% increase in average order value.
Directed the migration of a heritage British lifestyle brand from an end-of-life bespoke platform to Shopify Plus, designing for editorial commerce and homeware expansion from the outset. Architected bespoke features — private sale, store finder, a shoppable magazine — alongside fit recommendation, wishlist, and reviews integrations that had been impossible on the previous stack.
Executed a Magento to Shopify Plus migration for a British luxury jeweller in lockstep with a full brand identity refresh and redesigned digital experience. Integrated personalisation, CRM, tax compliance, and international payments — conversion rate doubled post-launch.
Guided the Magento to Shopify Plus migration for a globally recognised maternity wear brand through a simultaneous replatform and complete rebrand, designing a parallel multi-market store architecture. Integrated CRM, tax compliance, reviews, and UGC into an editorial-led shopping experience across international markets.
Delivered a Magento to Shopify Plus migration for a premium skincare and wellness brand, rebuilt mobile-first with subscription commerce built in from day one. Integrated Klaviyo, Recharge, and personalisation tooling through a CRO programme that drove a 38% increase in overall conversion rate and a 45% uplift on mobile.
Managed a technically complex Magento to Shopify Plus replatform for the UK's leading premium scooter brand — building for product configurations at 2,048-variant scale, advanced personalisation, and direct warehouse integration. Delivered bespoke bundle capability, a guided Scooter Finder tool, and an architecture agile enough to launch campaigns without engineering bottlenecks.
Redesigned and replatformed the UK's leading electric scooter retailer to Shopify Plus, taking a conversion-first approach grounded in user testing and built around a bespoke product comparison tool. Extended into European markets via Shopify Markets, with an architecture built to scale further.
Replatformed a premium Norwegian travel goods brand from a bespoke platform to Shopify Plus in four months, building five regional B2C stores alongside a parallel B2B wholesale architecture on Shopify Markets. Defined the internationalisation and conversion strategy — personalisation, upselling, and bundle discounting — to underpin rapid global expansion.
Designed and launched a Shopify Plus D2C store for a sustainability-driven consumer brand entering the market for the first time, implementing Shopify Markets from day one to support simultaneous selling across Italy and the UK. Delivered a content-led, performance-optimised build — achieving a perfect SEO score and 93 accessibility rating at launch.