Work

Clients

Fashion, beauty, and lifestyle brands I've helped grow online.

All clients

Brands I've worked with

Karl Lagerfeld LVMH ME + EM Mulberry Laura Geller HMV Self-Portrait Palace Skateboards CurrentBody Varley
Champion
OKA
TOAST
Stephen Webster
Billionaire Boys Club
The Nue Co.
Bluebella
Seraphine
Whittard of Chelsea
Ancient + Brave
AU Vodka
Skinnydip
This Works
Childsplay Clothing
Haynes Publishing
Emma Bridgewater
Micro Scooters
Newbie
PURE Electric
DB Journey
LiftFoils
Headcovers Unlimited
Batch LDN
B!POD

Featured clients

Selected Work

Karl Lagerfeld

Replatforming & Migrations International Expansion

Managed a platform migration to Shopify Plus — consolidating 30+ individual storefronts and 8+ language translations onto a single storefront architecture utilising Shopify Markets and multi-entity architecture.

LVMH

eCommerce Strategy

Governed the international architecture and domain strategy for a highly anticipated, LVMH-backed luxury fashion relaunch — designing a scalable international architecture across key global markets, and establishing enterprise-grade SEO foundations to preserve and consolidate organic equity through the transition.

ME + EM

eCommerce Strategy Tech Stack Optimisation

Defined the technology and platform strategy for a fast-scaling luxury fashion brand with ambitious growth targets — providing a clear recommendation on the optimal commerce platform to support future-proof growth, an improved customer experience, and long-term scalability.

Mulberry

CX & Revenue Optimisation

Conducted a comprehensive eCommerce audit across a luxury fashion estate — identifying opportunities to unlock growth, align with technical best practices, and improve organic visibility, international market targeting, and conversion across key customer journeys.

Laura Geller

International Expansion CX & Revenue Optimisation

Defined a scalable international eCommerce strategy for a high-growth beauty brand — navigating complex cross-border selling requirements and delivering a truly localised global strategy to drive revenue growth across key international markets.

HMV

eCommerce Strategy Tech Stack Optimisation

Led platform strategy for a major omnichannel retail transformation — evaluating a replacement for a legacy custom stack and defining a modern architecture to unify a large physical retail estate with digital commerce, international growth, and AI-driven personalisation.

Self-Portrait

Tech Stack Optimisation Analytics & Data Strategy

Providing ongoing eCommerce advisory and technical governance for a luxury fashion brand — overseeing platform performance, product catalogue architecture, and the strategic application of AI tooling to catalogue enrichment and on-site discovery.

Palace Skateboards

eCommerce Strategy Tech Stack Optimisation

Provided strategic advisory on consolidating a complex headless international architecture across multiple markets — preserving the brand's distinctive editorial identity and high-heat drop commerce model while reducing operational fragmentation.

CurrentBody

Replatforming & Migrations International Expansion

Defined and governed a Shopify platform consolidation strategy for CurrentBody — delivering a unified storefront architecture and elevated D2C experience that supported the brand's successful IPO.

Varley

eCommerce Strategy CX & Revenue Optimisation

Defined eCommerce and CX strategy for a premium womenswear brand — optimising the customer journey and international conversion levers, improving merchandising capability, and evaluating the underlying platform architecture to support future growth.