Enhancing Product Discovery & Brand Collaborations
Overview
User research in 2021/2022 identified two key areas for improvement in SkinnyDip London’s eCommerce experience: better product filtering and enhanced merchandising tools. By refining user journeys to improve product discovery and showcasing brand and influencer collaborations more effectively, we helped SkinnyDip drive significant revenue and AOV growth.
Services & Technology
Services Provided:
- User Research & UX Strategy
- Product Filtering & Matching Optimization
- Merchandising Enhancement
The Challenge
- Product Discovery Issues: Customers struggled with filtering and finding relevant products efficiently.
- Merchandising Limitations: SkinnyDip needed better tools to highlight brand and influencer collaborations.
The Solution
- Improved Filtering & Matching: Enhanced product filtering and recommendation logic to streamline the shopping experience.
- Optimized Merchandising Tools: Created a system that allowed SkinnyDip to better promote collaborations and collections.
The Results
- 54% Increase in Revenue
- 21% Increase in Average Order Value (AOV)
By leveraging user research insights, SkinnyDip London successfully optimized its online shopping experience, leading to higher engagement, improved conversions, and stronger brand collaborations.