Article
Practical ways for brands to protect growth and margin while tariffs keep changing.
Barrett Ahern and Nathan Lomax
Dash
Published
Updated
Tariffs squeeze margins, but the article argues the bigger threat is uncertainty. It delays projects, disrupts supply chains and weakens consumer confidence as much as higher costs do.
Waiting for clarity is not a plan. The piece sets out ways to build the ability to adapt, through sourcing, pricing, scenario planning and technology.
Dash added an update to the original article. It notes a Supreme Court ruling that cancelled some tariffs, and a 10% baseline tariff from 24 February.
Brand and operations leads managing margin under changing trade policy.
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